It is hard to argue with Nigel Latta's evidence that sugar has played a significant part in the rise of diabetes in our society. No surprise then that his solution was to raise a sugar tax to pay for the health consequences and to deter consumption - the same remedies that are applied to other evils such as smoking and alcohol.
That solution however just seems to perpetuate the problem and if one is to believe that it mainly affects the poorer echelons of society it hardly seems to be a fair approach.
Knowingly poisoning people and justifying their misery with offers of a lifetime of free health care seems only to cater for the benefits of the sweet manufacturers and the health care providers - paid for by the ever tolerant taxpayer.
Latta also conveniently overlooks any regard for personal responsibility. In a country with a plentiful and clean water supply there is no need to choose products from the soft drink manufacturers to quench thirsts.
If budgets are tight, it is not unreasonable to think that sugared beverages would be the first items in the shopping basket to be dispensed.
Unsettling also is the knowledge that over time society has had a succession of health food fads. Thirty years ago butter was the media target - despite generations of Kiwis having been raised on the product. Vilified, it has taken the dairy industry years of research, to establish that their products are actually healthy choices.
Sugar may yet prove to be just another short lived food fad but for an obviously increasingly obese society it would be sheer madness to ignore the warnings.