David Cunliffe has launched his leadership of the Labour Party with a call for fairness and justice for all. They are words that resonate well in a country that has been a world leader in the introduction of legislation for the welfare state, the emancipation of women and the recognition of the gay community.
In support of his latest version of the familiar catch cry Cunliffe has sought to raise the minimum wage by nearly five dollars to $18/hour.
In essence it is a policy that redistributes rather than creates wealth. As such it requires Cunliffe to convince the voting public that his proposal is fair and just.
Depending on one's political sentiment it can be perceived either as bold or as being reckless.
Cunliffe can happily torment his opponents with taunts of blow outs in annual housing price price rises of 10% but conveniently ignore the fact that his wage rise proposals are for increases of 30%.
People are generally reluctant to accept radical change of any kind. The preference is always for gradual and considered change - giving everyone the chance to adjust in their own time.
Fairness and justice are nebulous concepts whose terminology are constantly subject to abuse by those well versed in political double talk.
The gap between rich and poor has grown in recent times and the ground swell is probably there for a change but there are other messages that will have to be addressed in order to convince an electorate enjoying a sense of wellbeing after several years of uncertainty.
Slugging the same sector that would have to absorb the consequences of a wealth redistribution with another tax on capital gains seems to be too brutal for any but die hard Labour stalwarts to accept.
A recognition that there has to be wealth creation before there can be any tinkering with its distribution would seem to be an essential part of Cunliffe's policy considerations
Without such balance Cunliffe may well find that his vision of fairness and justice is not for him to decide.
The silent majority may be quite happy to stick with what it has come to understand, and Cunliffe become just another politician that failed to read the mood of the electorate.
We cherish our fair and just society and will despatch into the wilderness those who misread the cues.